Sending Products to Amazon:

Should I Wait for Listing Approval?

Sending products to Amazon can be an exciting process, but it can also present certain challenges, especially when it comes to listing approval. Here we will address a common question many sellers have: «Should I wait for the listing to be approved before sending the product to Amazon?

The Listing Approval Process on Amazon

Before a product can be sold on Amazon, it must go through a listing approval process. This process can include the review of various documents and details, such as CE marking (European Conformity), product images, certificates of conformity, and other relevant data.

Approval Delays

Sometimes, the approval process can experience delays. Amazon may take longer than expected to review and approve the provided information. In such cases, it’s natural for sellers to feel anxious about sending their products to the distribution center to take advantage of sales opportunities.

Wait or Send?

The crucial question is: «Should I send the product before the listing is approved?» The safest and most recommended answer is to wait for Amazon to approve the listing before sending any product. Here are several reasons why it’s better to adopt this approach:

1. Avoid Inventory Issues: If you send the product before the listing is approved, you risk having the inventory held at Amazon’s distribution center. This could result in logistical problems and additional costs to recover or manage the unapproved inventory.
2. Safety and Compliance: Listing approval ensures that all safety and compliance requirements have been verified. This is especially important for products that require specific certifications such as CE marking. Waiting for approval ensures that your product complies with all necessary regulations.
3. Minimize Costs and Efforts: Sending products without listing approval can result in additional storage and handling costs, and potentially in the return of products. Additionally, you could face further complications when trying to resolve inventory and logistics issues.
4. Maintain Customer Satisfaction: An unapproved listing can cause delays in product availability for customers, which can negatively impact customer experience and your reputation as a seller.

What to Do While Waiting?

While waiting for listing approval, there are several actions you can take to prepare your business and ensure a smooth transition once you receive the green light:

1. Optimize Your Listing: Ensure that all aspects of your listing are optimized, including detailed descriptions, relevant keywords, and high-quality images.
2. Prepare Your Inventory: Having your inventory ready and organized will allow you to send it quickly once you receive approval. Ensure that all products are correctly labeled and packaged according to Amazon’s guidelines.
3. Plan Your Marketing Strategy: Use the waiting time to plan your launch and marketing strategy. This includes promotions, Amazon advertising, and other marketing tactics to generate traffic and sales.

Monitor Communication with Amazon: Maintain constant communication with Amazon support to get updates on the status of your listing. This will allow you to stay informed of any additional requirements or possible approval dates.