ANTONIO riCO ALVAREZ

Analysis and Planning of Google Ads Campaigns

• Objective definition: Sales generation, leads, traffic, etc.
• Market analysis: Competitor study, target audience, market trends.
• Target audience definition: Age, location, interests, user behaviors, etc.

We design ads that capture attention and generate results. We write persuasive and relevant copy that attracts your target audience. Our ads include impactful headlines and clear descriptions that maximize your campaign’s impact. Additionally, we ensure the integration of the most relevant keywords so that your ads match users’ search intent.

• Attractive ad copy: Ad copy designed to grab attention and convert.
• Strategic keywords: Selection of terms that best align with your audience’s searches.
• Ad extensions: Implementation of extensions such as calls, site links, locations, and more to enrich your ads.
• A/B testing: We create different versions of your ads to identify which one yields the best results.

Landing Page Optimization The user experience on your website is crucial for conversions. We create and optimize landing pages specifically designed to convert, ensuring they align with your ad message.

• Conversion-focused design: Clear, fast, and action-oriented pages.
• Ad consistency: We ensure a smooth user experience from the ad to the landing page.
• Mobile optimization: We make sure your page works perfectly on mobile devices.

Keyword Management The key to the success of any ad campaign lies in the keywords. We carry out continuous research to find new opportunities and avoid wasting money on irrelevant terms. Our services in this area:

• Keyword research: We find the best keywords to attract your target audience.
• Negative keywords: We filter out terms that don’t add value to maximize your return on investment.
• Match type adjustments: We use different match types to better control where your ads appear.

Constant Monitoring and Optimization Continuous monitoring is essential to ensuring a campaign’s success. We analyze key metrics and adjust your strategy to continuously improve results.

• Metric review: Monitoring CTR, CPC, conversions, and more.
• Bid optimization: We adjust bids to maximize performance and reduce costs.
• Testing and adjustments: We make changes based on the data collected to ensure your campaign’s success.

Customized Remarketing Reach users who have already shown interest in your brand. We set up remarketing strategies that target these users with highly relevant ads. What we do:

• Remarketing campaigns: Target users who have visited your website but haven’t converted.
• Audience creation: We define lists based on user actions to increase effectiveness.

Continuous Measurement and Optimization We measure the performance of each campaign and adjust strategies to maximize return on investment.

• Conversion tracking: Implementation of tools like Google Analytics to measure results.
• ROI evaluation: We calculate your return on investment and make the necessary adjustments to improve results.
• Ongoing improvements: We periodically review and optimize your campaign based on the data collected.